Download the fantastic book titled R for Marketing Research and Analytics written by Chris Chapman, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "R for Marketing Research and Analytics", which was released on 09 March 2015. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of R for Marketing Research and Analytics by Chris Chapman PDF
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.
Detail About R for Marketing Research and Analytics PDF
- Author : Chris Chapman
- Publisher : Springer
- Genre : Business & Economics
- Total Pages : 454 pages
- ISBN : 3319144367
- Release Date : 09 March 2015
- PDF File Size : 22,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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